Let's face it, the noughties were good for this brand of Irish superwoman, but the last few years have been tough. In 2004 a career in recruitment was a one-way ticket to a big Range Rover, a big watch and an even bigger handbag, but since the bubble burst her blow-dry isn't quite as immaculate and the aisles of Brown Thomas seem a little hollow.
Once upon a time other Irish women looked on in admiration as she took out a second mortgage in pursuit of Louis Vuitton, Guess, DKNY and Ralph Lauren, but these days it seems that bigger labels aren't better labels and networking at her local boutique just isn't as profitable as it once was. New York and Harvey Nichols have sadly become Kildare Village, but thankfully she can still afford to dress the kids in Juicy Couture.
Sins include: Being a fashion clone, being a fashion snob, looking like a fashion sandwich board with giant logos everywhere, missing the point.
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